“In the next five years, everything is going to change, and change quickly, with what technology can do in the agriculture industry. Autonomy is coming, and Jenner Precision is trying to stay ahead and be on the front end it,” says Bryan Fehr, Location Manager.
He’s been with Jenner Precision for eight years but part of the industry even longer, and he’s seen great advancements just since he started with the company. Then, everyone planted at 5 mph; now, we can plant at 10 mph. “The technology of the industry has just come so far from where we were,” Bryan says. “When I first started in my role, you could own a tractor that would steer by itself, but the operator would still have to manually turn at the ends. Now the control you have from inside the cab of a planter is insane. You can shut off rows, see what moisture is in the furrow and variable rate on the fly.”
More than just tracking new technology, he’s also managing its inventory, to make sure Jenner Precision has the right product at the right time on the shelf for customers. “Technology is changing so fast that you have to draw a line and say, ‘This technology is going to be outdated; we probably don’t need to stock that anymore,’” he explains. “We have to always keep inventory current with the advancements being made.”
In addition to managing the location, Bryan still goes out into the field to see customers. “I see my own customers,” he explains, “and I also help the other salespeople and the service techs with whatever they may need for their individual customers.”
Bryan believes Jenner Precision’s value is more than just selling products; it’s also about the knowledge to know the customer’s needs – plus service the products and provide technical support for farmers to get the most out of their technology. “I want them to get the best products for their operation and the best bang for their buck,” he says, “and to know we have a full-time, year-round service team who knows the products better than anyone else.” <br
Maybe that’s the most important takeaway, says Bryan: “I want customers to remember when I’m talking with them that Jenner Precision is here for you. In spring and fall when you need us most, you are our number one priority.”